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Deutscher Olympischer Sportbund (Germany)
On the morning after 23 June 2013, the Olympic Academy in Germany was already shifting its focus on preparations for Olympic Day 2014 in the city of Cologne. With the support of the Mayor and Cologne’s German Sport & Olympic Museum, the main aim of the day was to introduce new sports and activities to children in order to inspire them to be active beyond Olympic Day. To achieve this goal, the German Olympic Committee’s (DOSB) Olympic Academy enlisted the help of Olympians to give lessons in their sports to enthusiastic youngsters.
Olympic Day in Cologne was a unique opportunity for children to engage in the Olympic spirit, have fun, learn about the Olympic Games and anti-doping, as well as discover new sports and make new friends.
DOSB Olympic Academy, the German Sport & Olympic Museum in Cologne and the local authorities
The DOSB would like to ensure the youth of Germany have more of an opportunity to voice what they would like to do on Olympic Day, and aim to ask them for their recommendations and contributions. The DOSB would also like to grow their Cultural and Educational programme, and use Olympic Day as a “springboard” to launch their objective of engaging more youth in sport. This aligns with IOC President Thomas Bach’s key message of “getting the coach potatoes off the couch”.
The DOSB Olympic Academy’s sole objective was to create an inspiring and educational day to encourage the youth of Cologne to participate in sport not only on but beyond Olympic Day. The event demonstrated the value of offering children the opportunity to meet sporting role models such as Olympians, as these were key in motivating young people to be active and demonstrating the importance of Olympism and its values.