The medals were unveiled in December 2011. They were designed by the YOGOC graphic design team, in partnership with engraver Herbert Wähner from the Austrian mint (Münze Österreich).
“The front design features the Olympic rings, a pattern of snowflakes and an olive branch as a nod to the ancient Olympic Games, while the back incorporates the awesome Innsbruck 2012 pixel design” (“Medals for the Innsbruck 2012 Youth Olympic Games Unveiled!”, news, website of the International Olympic Committee, 7 December 2011.). Pixels were a key element of the Look of these Games. They represented the link between the sporting and cultural events of the YOG and the new technical possibilities offered by the Internet and social media.