The name of the mascot is "Snowman" in English.
Schneemandl wore a red Tyrolean hat typical of the region that hosted the Winter Games for the second time.
Did you know ?
Schneemandl turned out to be a commercial success. In addition to the t-shirts, soft toys and the other items it inspired, individuals in large costume versions became "living mascots" at promotional events.
There are objects with Schneemandl holding a hockey stick or wearing skis and boots. This practice of representing the mascot in various poses and practicing multiple sports has become customary.
Find out more about the Innsbruck 1976 Olympic Games on olympic.org