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Funding the Olympic Movement

IOC

The IOC distributes 90% of its revenue to organisations throughout the Olympic Movement, in order to support the staging of the Olympic Games and to promote the worldwide development of sport.

This means that every day the IOC distributes the equivalent of over USD 3.4 million to support athletes and sports organisations at all levels around the world.

This includes distributing funds to:

  • NOCs to help them support their athletes at national and local levels
  • IFs to run and promote their sports globally
  • Individual athletes and coaches, via Olympic Solidarity funding
  • The Organising Committee of each Olympic Games
  • Other Olympic Movement and sport organisations to promote worldwide development of sport
  • IOC activities, projects and programmes aimed at supporting the staging of the Games and promoting the worldwide development of sport and the Olympic Movement

The IOC retains 10% of the revenue it generates for the operational and administrative costs of governing the Olympic Movement.

WHERE THE REVENUE COMES FROM

IOC

IOC sources of revenue

The IOC, and the organisations within the Olympic Movement, are entirely privately funded. The IOC’s strong financial foundation is driven by its partnerships with sponsors and broadcasters, which provide sustainable revenue streams to ensure the independent financial stability of the Olympic Movement. The continued growth of these partnerships supports the IOC’s objectives of promoting the worldwide development of sport, supporting the staging of the Olympic Games and assisting in the global promotion of the Olympic Movement.

The IOC generates revenue through several programmes, including the sale of broadcasting rights, the worldwide TOP sponsorship programme and the IOC official supplier and licensing programme. The IOC’s 2013-2016 total revenue of USD 5.7 billion represented an increase of 7.6% compared to the 2009-2012 total revenue. The main driver of the increase was television broadcasting rights, which increased by 8.1% to USD 4.2 billion compared to 2009-2012, and TOP programme marketing rights. Furthermore, in a sign of the continuing appeal of the Olympic Games and the Olympic values, partnership agreements for the eighth edition of the TOP programme (TOP VIII), covering the 2013-2016 Olympiad, increased to over USD 1 billion, which represents a 5.6% growth compared to the previous TOP programme (TOP VII).

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