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  • What are the objectives of Olympic marketing?
    • The aim of Olympic marketing is to ensure the stability and financial independence of the Olympic Movement through long-term sponsorship, licensing, rights sales and other programmes.

      Its job is to generate revenue, which is then distributed within the Olympic Movement; provide financial support for sport in emerging countries; allow the largest number of people to experience the Olympic Games broadcast; and to control and limit the commercialisation of the Games.

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Olympic documents

Visit the Olympic.org documents repository to find a list of all documents published on this website. This section contains the major reports, studies, publications and information regarding the Olympic Movement.

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Olympic studies

The IOC Olympic Studies Centre is the world source of reference for Olympic knowledge. As an integral part of the IOC, we are uniquely placed to provide the most accurate, relevant and up-to-date information on Olympism.

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