The way the world communicates continues to evolve at a rapid pace. Today, anyone can break news via social media 24 hours a day, seven days a week. With this comes opportunity, but it’s also important to understand the challenges and potential issues surrounding a no-filter easy-access approach to audiences everywhere.

As a young athlete competing in international competitions, you’ll find that media exposure quickly becomes a big part of your career. That’s why you’ll need to learn how to manage your own social media accounts and how to excel when you communicate with the traditional media: television, radio and print.

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