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Rule 40

Use of a participant’s image for advertising purposes

What you need to know as a participant of the Olympic Games

Please be aware that there are a number of rules and conditions in place governing your personal sponsorship during the Olympic Games. For example, only Olympic sponsors may use participant images for Olympic-related marketing and communication campaigns. All other entities which are third-party companies and brands may not use participant images in order to create a connection to the Olympic Winter Games PyeongChang 2018 or with a view to benefitting from their appeal. These rules have been put in place so that the Olympic Games are not over commercialised and the focus can remain on the athletes’ performance. Make sure you read the guidelines and Q&A below, and contact your NOC for more information.