Professor Andy Miah, a world-leading researcher in social media and mobile journalism, is the IOC Young Reporters’ mentor for social media. We asked him for some social media tips for athletes competing at the Youth Olympic Games Buenos Aires 2018.

In today’s world of social media, the fans want a direct line to their athletic heroes. They want to know it’s you who is sharing content, so they can feel closer to your story. The best social media posts come from the person, so make sure your voice is out there. Here are my top five dos and don’ts for using social media at the Games:


1 Figure out the technical process so that you don’t have to spend too much time moving your content across platforms.

2 Keep it simple and stay focused on sharing what you care about. Fans want to know who you are, and your social media feed is like your autobiography.

3 Emulate the best content producers around you. Some great ideas can be found in the social media feeds of others, so look, listen and learn.

4 Make sure you have the best mobile platforms to produce content. Not all mobile apps are equal, and to share something that really stands out may mean making some investment.

5 Experiment. Social media is a fast-moving world. Consult experts to keep ahead of the curve in terms of which platforms to use and which may be just around the corner. You may even find that there are opportunities to work with a start-up to try something completely new and special.


1 Get into anything too controversial. It’s great to have strong views, but social media channels are not always the best place to battle it out. If you want to dive deep into a topic, choose your platform carefully.

2 Be shy about interacting with the content of others. Making a link on social media with a celebrity could be a good way to increase visibility while showing appreciation for a fan can help others see you are in touch and engaged, and that they matter.

3 Try to do it all yourself. Work with others around you to identify and share content; connect in with all the other Olympic channels; and ensure you have regular “insight” chats with experts, whether they are people analysing your channels or gurus who can guide you on what else to try.

4 Let it affect your performance. Switching off social media may be necessary, but you can also auto-schedule content to come out so that you don’t need to worry about it when you are focusing on your performance.

5 Fall behind the curve. Social media moves quickly. Jump in and stay there, so you can keep your skills agile.

Andy Miah presents our free short course “Sports Media – Creating Your Winning Profile”. Click here to get started.