Make a difference with the Athletes for Good Fund

In partnership with Procter & Gamble (P&G), the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) are proud to announce the launch of the Athletes for Good Fund. This exciting new initiative awards 52 grants worth USD 10,000 each to support charitable causes that you are passionate aboutdirectly helping you to advance important work in your local communities.  

  • The P&G Athletes for Good Fund will provide grants to organisations that you choose in the charitable work areas of equality and inclusion, environmental sustainability and community impact.  
  • The grants are available to those of you who have already qualified, or are attempting to qualify, for the Tokyo 2020 Olympic Games or Paralympic Games. 
  • You can submit your application through Athlete365 between 22 September and 13 October.

What is the Athletes for Good Fund? 

The Athletes for Good Fund is a joint initiative with P&G, the IOC and the IPC that will issue grants directly to the causes supported by Olympic and Paralympic athletes who are advancing important work in the areas of equality and inclusion, environmental sustainability and community impact.  

The Athletes for Good Fund will award 52 grants, each for the sum of USD 10,000, over the next year – representing one grant for every week between the oneyeartogo milestone and the Tokyo 2020 Opening Ceremony on 23 July 2021. The grant money will go directly to your charity of choice to help facilitate the incredible work you are doing together.  

How can I apply? 

If you are a Tokyo 2020 Olympic or Paralympic Games athlete or hopeful who has carried out charitable work in the past year to help build and serve your community, we invite you to apply for a grant on behalf of that organisation. 

You can submit an application on Athlete365 between 22 September and 13 October.

Why has the Athletes for Good Fund been established?  

This has been an unprecedented year, with people across the globe confronting very real challenges as well as the deferment of dreams big and small. The response we have seen from athletes around the world – from promoting causes to help with food distribution and fundraising for COVID-19 relief, to working with organisations on anti-racism education – has shown us what it means to lead with love in trying times.   

Building upon the success of the last 10 years of partnership and the values shared by both organisations to improve life and create a better world, on 22 July P&G and the IOC announced first-of-its-kind, citizen-driven partnership to advance important work in key areas  equality and inclusion, environmental sustainability and community impact – through to 2028. The Athletes for Good Fund was created as the first commitment to this partnership 

Highlighting athlete stories in The Measure of Greatness 

To shine a light on Olympic and Paralympic athletes and hopefuls, P&G has also debuted The Measure of Greatness, which tells the uplifting stories of four inspirational athletes who have used this moment to serve others. From fighting on the front lines in the medical field against the COVID-19 pandemic, to promoting racial equality, to using resources to direct medical equipment and food to those most in need, these athletes epitomise how people can lead with love during challenging times and are the first recipients of the P&G Athletes for Good Fund. 

Kim Daybell (Great Britain, para table tennis): Kim was due to start training fulltime to prepare for Tokyo 2020, but instead returned to work fulltime as a medical SHO (senior house officer) managing COVID-19 patients in a London hospital. He has been working 40-60 hours each week in the hospital, while still staying mentally and physically fit for his continued journey on the road to Tokyo 2020.

Simone Manuel (USA, swimming): As the first black woman to win an individual medal in Olympic swimming, Simone is an outspoken advocate for challenging racial stereotypes in her sport and has consistently used her platform to educate followers on how to be actively anti-racist, amplify black voices and encourage all people to dream big. Since the COVID-19 outbreak, Simone has also used her platform to support organisations that connect the food insecure with much-needed meals.

Momota Kento (Japan, badminton): Momota donated 10 per cent of prize money from his 2019 tournament winnings (USD 50,000) to the Tokyo Medical Association in support of COVID-19 relief efforts, and helped in the donation of 200,000 masks to students and medical staff in Japan. He has also dedicated time to mentoring youth badminton players, offering encouragement and motivation as they navigate this time away from competition.

Pamphinette Buisa (Canada, rugby): Pam co-organised a peace rally for black lives in Victoria (Canada) and is a prominent voice in the Canadian sporting community, encouraging others to engage in anti-racist work and equitable reconciliation. Additionally, Pam has joined forces with several women in her community to establish and fundraise for a COVID-19 relief fund for people in need on Vancouver Island. 

Do you want to make a difference like Kim, Simone, Momota and Pam are doing? Apply for the P&G Athletes for Good Fund before 13th October.