In this course, you will learn how to engage with media channels, how to maintain your online profile, and how to respond to situations that could compromise your image. Case studies, practical examples and research studies will help you make decisions regarding your online life unlike ever before.

Meet your Course Experts

Dr Andrew Billings

Andrew Billings arrived at the University of Alabama in 2011, where he assumed the role of the Ronald Reagan Chair of Broadcasting. His research interests lie in the intersection of sport, mass media, consumption habits, and identity-laden content.

He is the author and/or editor of nine books, including Olympic Media: Inside the Biggest Show on Television and his writings have been translated into five languages. Additionally, Billings has also consulted with many sports media agencies and is a past holder of the Invited Chair of Olympism at the Autonomous University of Barcelona.

Dr Kim Bissell

Dr. Kim Bissell was appointed Director of the Institute for Communication and Information Research in 2011. Additionally, she serves as Associate Dean for Research in the College of Communication and Information Sciences.

Kim’s research interests are in the area of mass communication processes and effects. Specifically, she examines the role of social effects of media images and messages as it relates to body image distortion, low self-esteem, and eating disorders in women and adolescent girls.

Dr Kenon Brown

Dr Brown is an assistant professor of public relations, joining the faculty in August 2012 after completing his PhD at Alabama. His research interests include image and reputation management in sports, and emergency and public safety crisis response. Prior to his graduate studies, Brown worked for eight years in restaurant management and marketing.

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