This course takes real-world examples applied by clubs and sporting organisations from across the world and teaches you by example how to strategise, build, and succeed in sports business. You will learn from case studies, practical examples and applied-information to help you understand the business of sport and how you can boldly take a step in the right direction.

Meet your Course Experts

Dr David Shilbury        

Professor David Shilbury is the Foundation Chair in Sport Management and a former Head of the School of Management and Marketing (2002-07) at Deakin University. Dr Shilbury was appointed as Australia’s first professor of sport management in 2000.

His qualifications include a PhD from Monash University, a Master of Science (Sport Management) from the University of Massachusetts/Amherst, a Bachelor of Applied Science (Recreation) and a Diploma of Teaching from Edith Cowan University. He is also a graduate of the Australian Institute of Company Directors.

Dr Adam Karg

Dr Adam Karg is a Senior Lecturer in the Sport Management Program at Deakin University and Course Director of the Undergraduate Sport Management Program. He teaches undergraduate and postgraduate courses in Sport Marketing, Strategic Management, Sport Promotions and Public Relations, Sport Broadcasting and Sport Organisation.

Adam is the current Secretary of the Sport Management Association of Australia and New Zealand (SMAANZ) and is the Chair of the Deakin Sport Management Alumni Chapter Advisory Committee.