When Kadiatou Toure learned about the Athlete365 Business Accelerator programme, she had multiple ideas about the type of business she could develop.
With the help of the online course, workshop and mentorship, Kadiatou created a detailed business plan, and is now launching her company in Mali.
You can sign up to take the Athlete365 Business Accelerator online course today and kickstart your own business idea.
I started playing basketball at a young age, around eight or nine years old, and I was lucky enough to eventually have a career in the sport. I was part of the Mali team which won the African Championship in 2007 and went to the Olympic Games in Beijing a year later.
After my athletic career, I did some internships in the finance sector and worked with a pan-African NGO, before deciding that I wanted to make my own business which can benefit my country.
Crafting the right plan
One day, I saw the Business Accelerator on the Athlete365 website and thought to myself: “This could be interesting, because I have some business ideas but I don’t really know how to implement them”. So I applied to join the online course.
Looking back, I feel so lucky that I took this opportunity and was chosen to join the workshop after the online part of the course. At the beginning, I had so many different ideas in my head, but the training helped me narrow down my thoughts and showed me how to get the right business plan.
I decided on an events business, which includes decoration, designing invitation cards and so on, which I called KT Events. Having an athletic career helped me too, as people recognised my name and that made it easier to spread the word.
A guiding hand from a business mentor
Of course, COVID-19 slowed our progress a bit, but as part of the Business Accelerator course, I had the opportunity to have video calls and teleconferences and was assigned a local mentor.
My mentor was vital, as they were the one to help organise and structure the ideas in my head in order to create a competent business plan. That included developing a viable route to formally establishing the business, but also how to communicate effectively with the public to make sure that people knew what it was about.
I don’t have the words to describe how the Business Accelerator helped me. I think the biggest lesson I learned is to believe in myself. You might feel nervous once the business is beginning to take shape, but you learn as things progress and now it feels like KT Events is known in Mali. I’ve already sold my first products, which is a good start!
I chose this business plan because here in Mali, a lot of people don’t have access to this type of product, and I want to be creative. I also truly hope that this business can benefit my country and I will always be looking to support the Malian people.
It is so important that Malians, in particular Malian women, put themselves forward in the business world – because they can go to school and often have brilliant ideas, but they don’t have the opportunity to put those ideas into practice. I would love to be an example to show young girls and young athletes the way forward, and hopefully they can achieve great things.
I saw the Business Accelerator on the Athlete365 website and thought to myself: “This could be interesting, because I have some business ideas but I don’t really know how to implement them”. So I applied to join the online course.