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MARKETING REVENUE
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REVENUE GENERATION 2001 - 2004
The Olympic Movement generates revenue through six major programmes.
The International Olympic Committee (IOC) manages broadcast partnerships, the TOP worldwide sponsorship programme and the IOC official supplier and licensing programme.
The Olympic Movement generated a total of more than US$4,000 million in revenue during the most recent Olympic quadrennium (2001 – 2004). The following chart provides details of the revenue generated from each major programme managed by the IOC and the OCOGs during this period.
Olympic Marketing Revenues 2001-2004
 Learn more about broadcast revenue
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REVENUE DISTRIBUTION
Olympic Marketing Revenue Distribution 2001-2004
The IOC distributes approximately 92% of Olympic marketing revenue to organisations throughout the Olympic Movement to support the staging of the Olympic Games and to promote the worldwide development of sport. The IOC retains approximately 8% of Olympic marketing revenue for the operational and administrative costs of governing the Olympic Movement.
The Organising Committees of the Olympic Games (OCOGs)
The IOC provides TOP programme contributions and Olympic broadcast revenue to the OCOGs to support the staging of the Olympic Games and Olympic Winter Games. Long-term broadcast and sponsorship programmes enable the IOC to provide the majority of the OCOG's budget well in advance of the Games, with revenue effectively guaranteed prior to the selection of the host city.
TOP Programme Revenue to OCOGs
The two OCOGs of each Olympic quadrennium share approximately 50% of TOP programme revenue and value-in-kind contributions, with approximately 30% provided to the summer OCOG and 20% provided to the winter OCOG.
Broadcast Revenue to OCOGs
During the 2001 - 2004 Olympic quadrennium, the Salt Lake 2002 Organising Committee received US$443 million in broadcast revenue from the IOC, and the Athens 2004 Organising Committee received US$732 million.
Domestic Programme Revenue to OCOGs
The OCOGs generate substantial revenue from the domestic marketing programmes that they manage within the host country, including domestic sponsorship, ticketing and licensing.
National Olympic Committees (NOCs)
The NOCs receive financial support for the training and development of Olympic teams, Olympic athletes and Olympic hopefuls. The IOC distributes TOP programme revenue to each of the NOCs throughout the world. The IOC also contributes Olympic broadcast revenue to Olympic Solidarity, an IOC organisation that provides financial support to NOCs with the greatest need.
The continued success of the TOP programme and Olympic broadcast agreements has enabled the IOC to provide increased support for the NOCs with each Olympic quadrennium. The IOC provided approximately US$318.5 million to NOCs for the 2001 - 2004 quadrennium.
International Olympic Sports Federations (IFs)
The IOC provides financial support from Olympic broadcast revenue to the 28 IFs of Olympic summer sports and the seven IFs of Olympic winter sports after the completion of the Olympic Games and the Olympic Winter Games.
The rising value of Olympic broadcast partnerships has enabled the IOC to deliver substantially increased financial support to the IFs with each successive Games.
Other Organisations
The IOC contributes Olympic marketing revenue to the programmes of various recognised international sports organisations, including the International Paralympic Committee, the Paralympic Organising Committee, and the World Anti-Doping Agency (WADA).
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FOR MORE INFORMATION
For more information about the generation and distribution of Olympic marketing revenue, discover the Marketing Fact File.
 Marketing Fact File
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FOR MORE INFORMATION
For more information about the generation and distribution of Olympic marketing revenue, discover the Marketing Fact File.
Marketing Fact File
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DOCUMENTS
All the publications and reports related to marketing.
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