The Olympic Games have seen tremendous growth in broadcast coverage over the past 20 years. The Olympic Games have achieved this success without compromise, maintaining the Olympic Charter regulation that all television agreements be principally based on free-to-air broadcasting. The International Olympic Committee (IOC) has maintained this growth through direct negotiations, without having to incur any agency or third-party commissions. From 1984 until the present day, the IOC has concluded broadcast agreements worth more than US$ 10 billion.
Olympic Broadcast Revenue Charts
Olympic Games
Olympic Winter Games
DIVERSIFICATION & GROWTH OF REVENUES
Olympic broadcast rights outside of the USA have grown dramatically, thereby reducing the Olympic Movement’s dependency on USA broadcast revenue - the primary funding source in 1980.
The long-term broadcast rights strategy developed by the IOC has meant that future organising committees will be able to plan firm budgets in advance, ensuring a more stable staging of the Olympic Games.
Agreements have been signed with broadcasters who have prior experience in televising the Games, thus ensuring the broadest coverage and best possible production quality for viewers.
Long-term deals have also allowed the IOC and the broadcast partners to reach agreements on promotional programming to support the Olympic Games and to promote the Olympic Movement.
