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OLYMPIC SPONSORSHIP > OLYMPIC LICENSING

OLYMPIC LICENSING

LICENSING PROGRAMMES

LICENSING PROGRAMMES

Organisations participating in Olympic licensing programmes produce officially licensed products from the Organising Committees for the Olympic Games (OCOGs), the National Olympic Committees (NOCs), and the International Olympic Committee (IOC).

There are three tiers of licensing within the Olympic Movement:

Organising Committees:

License to companies to create souvenirs relating to the Games.

National Olympic Committees:

License to companies to create team-specific souvenirs for their own country.

International Olympic Committee:

Operates a limited world-wide licensing programme in certain categories such as film, video games and other multimedia opportunities.

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