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OLYMPIC SPONSORSHIP
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OLYMPIC SPONSORSHIP
Olympic Sponsorship is a relationship between the Olympic Movement and commercial organisations which is intended to generate support for the Olympic Movement and the Olympic Games.
Sponsorship contributes more than 40% of Olympic marketing revenue. Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.
The Olympic Movement works continually to protect the rights of sponsors.
The Olympic Partner Programme (TOP)
The worldwide Olympic Partner Programme is managed and negotiated by the International Olympic Committee. TOP Partner companies are multinational organisations which are able to provide direct support, sponsor services or expertise for the staging of the games. In addition, these Partners support National Olympic Committees. Agreements are based on a quadrennium structure and therefore require a minimum of four years commitment.
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Suppliers
Olympic Supplier programmes are designed to provide further vital areas of support and services required by the IOC and an Organising Committee for their operations.
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OLYMPIC MARKETING PROGRAMMES
Licensing
Licensing programmes produce officially licensed products and merchandise. These items carry the emblems and mascots of the Olympic Games or Olympic teams and are designed to commemorate the Olympic Games and Olympic teams.
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Ticketing
Ticketing programmes enable the public to purchase Olympic event and ceremonial tickets both in the host country and around the world.
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Other Programmes
Olympic Marketing also incorporates philatelic and numismatic programmes that benefit the Olympic Movement.
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ORGANISING COMMITTEE (OCOG) & NATIONAL OLYMPIC COMMITTEE (NOC) MARKETING PROGRAMMES
Under the direction of the IOC, the Organising Committee manages its own marketing programmes targeted to the staging of the Games in the host country.
National Olympic Committees also run their own local sponsorship programmes to contribute to the development of their Olympic teams.
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DOCUMENTS
All the publications and reports related to marketing.
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