www.olympic.org - Site Officiel du Mouvement Olympique

Olympic Marketing seeks:

- To create continuing long-term marketing programmes and to build on and support the successful activities developed by each Organising Committee, thus ensuring the financial stability of the Olympic Movement.

- To ensure appropriate distribution of revenue throughout the Olympic Movement, including future Organising Committees, National Olympic Committees, International Federations and other recognised organisations. Click here to find out how marketing revenues help athletes from emerging nations.

- Ensure that the whole world can view and experience the Olympic Games via a variety of broadcast platforms.

- To preserve the special character of the Olympic Games, to protect and promote the Olympic image and ideals throughout the world, and to work with all marketing partners to enhance Olympism.

What makes the Olympic Games different to any other corporate sponsored sporting event?

The International Olympic Committee (IOC) is committed to key policies which address this issue:

• - No venue advertising is permitted. The Olympic Games are the only major sporting event in the world where there is no advertising in the stadium or on the athletes
• - Clean telecast by Olympic Games broadcasters
• - Restricted number of major corporate sponsorships