www.olympic.org - Site Officiel du Mouvement Olympique
THE MARKETING COMMISSION
MISSION STATEMENT
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Olympic marketing helps perpetuate the work of the Olympic Movement, by providing resources, programmes and financial support. All programmes and actions of a partner should be designed to enhance and protect the Olympic image and Olympic values.
Introduction to Olympic Marketing
NEWS ABOUT OLYMPIC MARKETING
© Getty7 August 2008
Johnson & Johnson with the Terracotta Army
Worldwide Olympic TOP Partner Johnson & Johnson has teamed up with the China Qin Shi Huang Terracotta Army Museum to exhibit several of the famed Terracotta Warriors in the Johnson & Johnson Olympic Games Pavilion during the...
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- ‘Heroes’ on the big screen (7 August 2008)
- Omega counts down to the Olympic Games (6 August 2008)
- IOC launches Beijing 2008 Olympic Games online Channel (4 August 2008)
- See the Olympic Superheroes in action (3 July 2008)
- Coca-Cola Aids Restoration of the Birthplace of the Olympic Games (30 October 2007)
PERMANENT FILES
10 July 2008
IOC Marketing - Guide for Media
As an event that commands the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200...
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© IOC24 August 2007
IOC and the “The Best of Us”
“The Best of Us” is a simple, powerful theme that transcends cultures and borders, reminding us that sport can bring out the best in us all.
To see “The Best of Us” video, click...
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IOC MARKETING COMMISSION MANDATE
- - To review and study possible sources of financing and revenue for the International Olympic Committee (IOC) and the Olympic Movement, whilst ensuring that control of sport rests with sports authorities.
- - To make recommendations to the IOC Executive Board regarding marketing and related programmes.
- - To monitor the implementation of the IOC's marketing and related programmes, and report thereon to the IOC Executive Board.
- - To seek means of maximising the potential benefits to the Olympic Movement available through association with marketing partners.
COMPOSITION OF THE COMMISSION
Gerhard Heiberg,
Chairman of the
Commission
The Commission is composed of International Olympic Committee members, along with representatives from National Olympic Committees, International Sports Federations and athletes.
Current members
IOC COMMISSIONS
- Athletes
- Collectors
- Coordination Comm.
- Culture and Olympic Education
- Ethics
- Finance
- International Relations
- Juridical
- Marketing
- Medical
- Nominations
- Olympic Congress 2009
- Olympic Programme
- Olympic Solidarity
- Press
- Radio and Television
- Sport and Environment
- Sport and Law
- Sport for All
- TV Rights and New Media
- Women and Sport
DOCUMENTS
All the publications and reports related to marketing.
NEWS
IOC Marketing - Guide for the media
For information on the IOC's Marketing programmes in the run up to the Beijing 2008 Olympic Games, please see:
The IOC Marketing - Guide for Media 2008