The TV Rights and New Media Commission has a key role, as the Olympic Games are a high-scale event for the media.
The TV Rights and New Media Commission is responsible for preparing and implementing the overall IOC strategy for future broadcast rights negotiations.
The Commission collects marketing intelligence and consults with experts around the globe, determines the rights and benefits packages to be sold and implements the tender and negotiation process. The Commission also deals with issues pertaining to the current broadcast rights agreements.
Find out more about Olympic Games broadcasting.