Seoul 1988: Sponsorship
The IOC created The Olympic Partners (TOP) Worldwide sponsorship programme, based on the product category exclusivity model implemented by Los Angeles 1984. The initiative was created in coordination with 159 NOCs along with the Seoul and Calgary OCOGs, both of which also launched independent marketing initiatives. The IOC also required the OCOG to develop a joint marketing programme with the host country NOC for the first time.
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