Marketing Programmes of the Organising Committees
Under the direction of the International Olympic Committee (IOC), the Organising Committees (OCOGs) manage their own commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the four-year Games period.
OCOG marketing programmes incorporate:
- Olympic Games sponsorship and suppliership programmes (non-competing product categories to the TOP sponsors)
- Olympic Games ticketing programmes
- Olympic Games licensing programmes
Marketing programmes of the National Olympic Committees
National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP sponsors that support their sports development activities and Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.
Olympic marketing programmes managed by the NOCs include:
- National Olympic sponsorship and suppliership programmes that operate within the home country of the NOC
- National Olympic licensing programmes.
For more information, please refer to the Marketing Fact File
Learn more in the Vancouver Marketing Report:
Learn more in the Beijing Marketing Report: