London 1948 Broadcasting
The London 1948 Olympic Games were the first ever Olympic Games to be broadcast live to the general public. The principle of the broadcast rights fee was first established for the Olympic Games in London in 1948. The BBC agreed to pay 1,000 guineas (approx US$3,000) for the rights, though the OCOG refused the payment due to concerns over the broadcaster’s financial hardships. Viewing figures rose to 500,000 – the majority of whom were within a 50-mile radius of the city – though just 64 hours of Olympic coverage was produced.
Learn more about Olympic Broadcasting