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The Olympic Partner (TOP) programme

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The Worldwide TOP Partners

  • COCA COLA
  • Atos
  • DOW
  • GE
  • McDonald's
  • Omega
  • Panasonic
  • P&G
  • Samsung
  • VISA

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.

Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.

Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.

Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.

 IOC Marketing: Sochi 2014 Marketing report

Sponsorship reports

  • Sydney 2000
  • Salt Lake 2002
  • Athens 2004
  • Torino 2006
  • Beijing 2008
  • Vancouver 2010
  • London 2012