A giant red bus, a techno-savvy smart cube and a space-age trailer were just three of the activations by Olympic sponsors at the Youth Olympic Games.
All located on Innsbruck’s famous Marie-Theresien Strasse next to the popular Medals Plaza, athletes, fans and locals alike raced to Coca-Cola’s distinctive red bus to make their own personalised pins showing them holding the Youth Olympic Torch; they soaked up the latest in GE developments with a hot tea in hand and flocked to Samsung’s Smart Cube to learn about the development of the Olympic movement via the latest cool technology, which included chucking ‘snowballs’ at an interactive screen to break a virtual sheet of ice to reveal the correct answer.
Dodging some flying ‘snowballs’, one of the helpers said: “Big and little kids alike love it and they are all learning at the same time.” Pointing to a group of local children, she said: “This group has already been back twice.”
Back at Congress Hall, where the Culture and Education Programme took place, Acer supplied laptops for the athletes’ Media Lab and Dow sponsored the World Mile. In addition, P&G pledged 5 million dollars to support youth sport around the globe, Omega provided all the timing technology for the sports competitions plus a giant countdown clock complete with bobsleigh in the middle of town, and Visa were in town to hand out their backpacks.
And, on top of all that, McDonalds held a special event at their restaurant in the heart of Innsbruck to announce the exciting news that they are extending their partnership with the International Olympic Committee until 2020! Great news for the Olympic movement and for athletes and sports fans everywhere!