Coca-Cola, for instance, leveraged its partnership with Sochi 2014 to launch its Active Healthy Living platform in Russia. The programme is designed to promote healthy, active lifestyles and reinforce Coca-Cola’s commitment to health and wellbeing.
During the Winter Games, the Coca-Cola Active Healthy Living Showcase was installed in the Olympic Park, featuring an interactive exhibit that encouraged visitors to become active. As a legacy of Sochi 2014, the Showcase is now visiting communities across Russia until 2018, when the country will host the FIFA World Cup.
Official Restaurant McDonald’s also used Sochi 2014 to emphasise the importance of being active though the McDonald’s Champions of Play programme, which focuses on children’s well-being by addressing the importance of active play.
GE, which is the exclusive provider of a wide range of innovative products and services to the Games, also provided a public health-related legacy by donating a mobile mammography van to the host region to help accelerate cancer detection and diagnosis.
Two GE advanced technology aeroderivative gas turbines, which provided both base load and peak load power during the Winter Games, will also benefit the host region in the coming years, while more than 1,300 of GE’s Uninterruptible Power Supplies will continue to operate in the Olympic venues.
Solutions from Dow, the Official Chemistry Company of the Olympic Games, were also used across Sochi – from competition venues to city infrastructure – and are set to provide a lasting legacy for the host city.
Products ranged from cables and piping to coatings and plastics, while Dow also engaged international experts and local companies to deliver energy efficient and low carbon technologies in Russia that mitigated over 520,000 tons of CO2 equivalents in less than one year – far exceeding the Sochi 2014 Organising Committee’s estimated carbon footprint (360,000 tons).
The efforts of technology partners Atos, Omega, Panasonic and Samsung and the experiences gained in Sochi are also set to benefit future editions of the Olympic Games.
Atos, for example, unveiled a number of technology firsts during Sochi 2014, including delivering results to the Games website over the Cloud.
Official Timekeeper Omega, meanwhile, introduced innovations such as the Omega Measurement Unit on bobsleigh forerunners and the Whistle Detection System at ice hockey games.
Panasonic, which provided the Games with state-of-the-art digital audio/video equipment, was able to record the Sochi 2014 Opening Ceremony in 4K quality, ensuring that Olympic Games remain at the forefront of AV technology.
Samsung’s proprietary wireless communications platform, Wireless Olympic Works (WOW), which ensured every member of the Olympic Family was provided with real-time Games-time information during Sochi 2014, was also made available to the general public for the first time, successfully involving more sport fans around the world with the Winter Games and resulting in more than 500,000 downloads, 100 million interactions, and 85,000 cheering messages.
Through their athlete sponsorship programmes, P&G and Visa also helped provide valuable marketing exposure and financial support to Olympic hopefuls in pursuit of their Olympic goals.