Worldwide Olympic Partner Visa is encouraging people around the world to dream big as part of its global marketing campaign for the Sochi 2014 Olympic Winter Games.
The “everywhere you want to be” campaign - which includes social media extensions, television and digital advertising – features the achievements of Olympic athletes as a means to inspire consumers to pursue their own dreams. Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf
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