Worldwide Olympic Partner Visa is encouraging people around the world to dream big as part of its global marketing campaign for the Sochi 2014 Olympic Winter Games.
The “everywhere you want to be” campaign - which includes social media extensions, television and digital advertising – features the achievements of Olympic athletes as a means to inspire consumers to pursue their own dreams. Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf
Performance by the Kuban Cossack Choir
Dancers form the Olympic rings
The Russian flag is brought into the arena by Russian athletes
Children watch from the stands
A band performs during the 2014 Sochi Winter Olympics
A dancer performs during the 2014 Sochi Winter Olympics
Lausanne named Winter Youth Olympic Games host for 2020
IOC Vote on who will hold the Olympic Winter Games 2022 promises an Olympic “First” and a “Last”
Opening Ceremony hits all the right notes as 128th IOC Session opens in Kuala Lumpur
Death of Leo Wallner, IOC Honorary Member
IOC President puts focus on upcoming Games, Olympic Agenda 2020