Worldwide Olympic Partner Visa is encouraging people around the world to dream big as part of its global marketing campaign for the Sochi 2014 Olympic Winter Games.
The “everywhere you want to be” campaign - which includes social media extensions, television and digital advertising – features the achievements of Olympic athletes as a means to inspire consumers to pursue their own dreams. Visa – which has been a proud sponsor of the Olympic Games for more than 27 years - is using popular social media platforms around the world, including Facebook (www.facebook.com/visa) and Twitter (@Visa) to ask fans to share what inspires them and lend their support to Olympic athletes using #everywhere.
For more information:http://www.olympic.org/Documents/IOC_Marketing/Sochi_2014/IOC_MEDIA_GUIDE_2014.pdf
Performance by the Kuban Cossack Choir
Dancers form the Olympic rings
The Russian flag is brought into the arena by Russian athletes
Children watch from the stands
A band performs during the 2014 Sochi Winter Olympics
A dancer performs during the 2014 Sochi Winter Olympics
IOC President teams up with Wawrinka and Bacsinszky in Lausanne Grand Slam
IOC on Youth Athletic Development: Aim high while keeping it healthy, balanced and fun!
“Queen Yuna” reigns again over the Winter Youth Olympic Games
Nanjing 2014 – one year on!
Triathletes, rowers and riders test the water in Rio