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Rio 2016 launches official ‘Look of the Games’

Rio 2016 launches official ‘Look of the Games’
©Rio 2016


To mark two years to go until the Opening Ceremony of the Rio 2016 Olympic Games, the Organising Committee has unveiled the official ‘Look of the Games’ which will be used for all the event’s visual communications.

The new visual identity, which celebrates the vibrancy of the host city, has been inspired by the rich landscapes of Rio and includes illustrations depicting the city’s best-loved icons, including Sugarloaf Mountain and Corcovado. It aims to be a source of inspiration, bringing people and cultures together at the Games, and will be on display in all the sporting venues and across the city during Rio 2016, as well as on tickets, uniforms and licensed products. The goal is to create a celebratory atmosphere and a unique experience for all visitors.

“We hope that Rio 2016 will be the Games of the people, a memorable celebration of the kind that only we can offer,” said Beth Lula, Rio 2016’s Brand Manager. “The starting point for the new ‘look’ was the Rio 2016 branding, with its essential ingredients of passion and transformation, and its values and attributes.”

Developed by the Rio 2016 Organising Committee’s in-house design and branding teams, the visual identity for the Games uses images of Rio that are easily recognised throughout the world. The project took around a year to complete following studies of Brazil’s historical and cultural identity, as well as a photographic immersion in the region’s landscapes. The four football host cities – Belo Horizonte, São Paulo, Brasília and Salvador – are also represented.

Rio 2016 photos

  • Barra Olympic Park

    Barra Olympic Park is located in a field of 1,18 million m² and, besides the sports venues, it will also have the International Broadcast Centre and the Main Press Centre.

  • Athletes Village

    The Athletes Village will be composed of 31 buildings and will be able to receive over 17,000 people during the Olympic and Paralympic Games.

  • Athletes Village

    The Athletes Village is located only five minutes away of the Olympic Park, which will host most of the competitions in Rio 2016 Olympic and Paralympic Games.

  • Deodoro

    Deodoro will host seven Olympic and three Paralympic competitions in 2016.

  • Deodoro Zone

    The Deodoro Zone will receive substantial investments in transportation infrastructure and become a youth focused X-Park in legacy mode.