Home > News > Media IOC News > Panasonic spread thrill of the London Games with Sharing the Passion campaign

IOC Latest News

Options

Panasonic spread thrill of the London Games with Sharing the Passion campaign

Panasonic spread thrill of the London Games with Sharing the Passion campaign
© Panasonic

06/07/2012

Worldwide Olympic Partner Panasonic will help spread the thrill and excitement of the London 2012 Olympic Games with its global marketing campaign “Sharing the Passion”.

Under this slogan, Panasonic, which has been an official Olympic partner for more than 25 years, has launched an advertising campaign on TV and in print media featuring Louise Hazel, a British heptathlon athlete, and Neymar da Silva Santos Junior, a Brazilian footballer. Fans can watch the TV commercial and making of videos, as well as the exclusive behind the scenes of the Games series “Inside Track” on a special YouTube channel. They can also follow Panasonic on Facebook.

Once again, Panasonic will be contributing to the success of the Olympic Games with its technology and video expertise, from large screen displays, audio and broadcast equipment at the venues to supplying top-of-the-range cameras, camcorders and plasma displays to support the training programmes of athletes such as the British sailing team and heptathlete Louise Hazel. Panasonic’s new projectors will also be used during the Opening and Closing Ceremonies

For more information, visit: www.panasonic.net/olympic

 

 

Featured Stories

Discover the best photos of London 2012

  • London 2012 Madness in Olympic StadiumCeremony – 16

    London 2012 - The British ska band Madness perform their hit Our House during the closing ceremony in Olympic Stadium on August 12, 2012.

  • Flying sax man

    London 2012 - The saxophonist from the band Madness performs his solo while flying through Olympic Stadium during the closing ceremony on August 12, 2012.

  • Ray Davies of the Kinks

    London 2012 - Ray Davies of the Kinks sings “Waterloo Sunset,” a love letter to London, at the closing ceremony on August 12, 2012.

  • Acrobats perform on London's "skyline"

    London 2012 - Acrobats, dancers, and performers give the eye much to behold in Olympic Stadium during the closing ceremony on August 12, 2012.

  • Scooters deliver Kaiser Chiefs

    London 2012 - Motor scooters from London's mid-60's mod subculture deliver Ricky Wilson to the stage to sing The Who's "Pinball Wizard" during the closing ceremony.

  • British fashion acknowledged at closing ceremony

    London 2012 - As the David Bowie hit "Fashion" plays aloud, a parade enters of British supermodels sporting haute couture designs during the closing ceremony.

slideshow More photos

FEATURED NEWS