The International Olympic Committee (IOC) has awarded the rights to Ten Network Holdings to broadcast the XXII Olympic Winter Games in Sochi, Russia, in 2014.
Ten Network Holdings has acquired broadcast rights on all media platforms in Australia.
IOC President Jacques Rogge said: “Sochi 2014 will be the first Olympic Winter Games held in Russia, and sports fans around the world will be tuning in to follow the very best of Olympic winter sport next February. Australia is a sports-loving nation with passionate Olympic fans, and therefore we are very pleased to be able to announce this agreement with Ten to ensure fantastic broadcast coverage of the Olympic Winter Games.”
IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said: “Ten is an experienced sports broadcaster with a clear passion for the Olympic Games. The agreement ensures there will be extensive free television coverage of next year’s Olympic Winter Games, as well as the very best broadcast coverage on other media platforms, including online and mobile.”
Ten Network Holdings Chief Executive Officer and Managing Director, Hamish McLennan, said: “We are delighted that Ten will be Australia’s Olympic network in 2014. The agreement with the IOC delivers on our strategy to increase our investment in premium sport. Australia will field its largest-ever Winter Olympic team at Sochi, and we are confident that some of those 56 athletes will be among the Games’ star performers. We are also confident that Australian viewers and advertisers will embrace our coverage of the Sochi Games.”
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