100% reduction in CO2
During the 8th World Conference on Sport and the Environment, which took place in Vancouver in March 2009, IOC TOP sponsor Coca-Cola announced details of its “Olympic Games Sustainability Programme” to support the Vancouver 2010 Olympic Winter Games.
The Programme was created through consultation with WWF-Canada and the David Suzuki Foundation, and includes targets of 100% collection of all PET containers in the Olympic Village and the venues during the Games, and 100% reduction in Olympic carbon emissions.
Live positively and run with the torch
Coca-Cola is offering a once-in-a-lifetime opportunity to carry the Olympic torch in the build-up to the Games to Canadians who can demonstrate that they Live Positively with a small environmental footprint. Canadians who recycle, conserve energy and water and/or demonstrate environmental sustainability, can nominate themselves to become an Olympic torchbearer by logging on to www.icoke.ca.
WWF CEO first environmental torch bearer
Coca-Cola has announced that Gerald Butts, President and CEO of WWF-Canada, has been nominated by Coca-Cola as its first environmental Olympic torchbearer. He said: “We are excited by Coke’s commitment to introducing an Olympic Games Sustainability Programme at the Vancouver 2010 Olympic Winter Games, and by its efforts to support Canadians in living more sustainable lives.”
For more information on Coca-Cola’s environmental programme in Canada, visit: