Documents

IOC Marketing and Broadcasting

• London 2012 Olympic Games

  

  • 2012 - Marketing Report London 2012 14 December 2012 6:39 (37203 Kb)
  • IOC Marketing: Media Guide London 2012 02 July 2012 10:16 (14757 Kb)
  • List of Rights-holding Broadcasters 02 July 2012 9:56 (72 Kb)

• Fact File

  

  • Marketing Fact File 2012 11 January 2010 10:09 (3074 Kb)

• Broadcasting

  

  • Rights-holding broadcasters for the 2012 Olympic Summer Games in London 24 September 2010 4:20 (71 Kb)
  • Rights-holding broadcasters for the 2010 Youth Olympic Games in Singapore 11 August 2010 10:24 (106 Kb)
  • Global TV and Online Media Report - Vancouver 2010 Olympic Winter Games 01 September 2010 1:46 (96 Kb)
  • Rights-holding broadcasters for the 2010 Olympic Winter Games in Vancouver 13 February 2010 12:36 (297 Kb)
  • Global TV Report - Beijing 2008 Olympic Games 20 October 2009 5:38 (382 Kb)
  • Global TV Report - Turin 2006 Olympic Games 12 September 2009 2:12 (110 Kb)
  • Global TV Report - Athens 2004 Olympic Games 12 September 2009 2:11 (155 Kb)
  • Rights-holding broadcasters for the 2004 Olympic Summer Games in Athens 12 September 2009 2:14 (7 Kb)
  • Global TV Report - Salt Lake City 2002 Olympic Winter Games 12 September 2009 2:10 (249 Kb)
  • Salt Lake City 2002 Broadcast Operations 12 September 2009 2:05 (5 Kb)
  • Rights-holding broadcasters for the 2002 Olympic Winter Games in Salt Lake City 12 September 2009 2:02 (9 Kb)
  • Global TV Report - Sydney 2000 Olympic Games 12 September 2009 2:00 (154 Kb)

• 2010 - Marketing Report and Media Guide Vancouver 2010

  

  • 2010 - Marketing Report Vancouver 2010 06 July 2010 5:29 (80436 Kb)
  • IOC Marketing Media Guide – Vancouver 2010 07 December 2009 6:36 (11352 Kb)

• 2008 - Marketing Report and Media Guide Beijing 2008

  

  • 2008 - Marketing Report Beijing 2008 16 November 2009 8:39 (37465 Kb)
  • IOC Marketing Media Guide Beijing 2008 12 September 2009 2:19 (7818 Kb)

• 2006 - Marketing Report Torino 2006

  

  • Section 1 12 September 2009 2:05 (1536 Kb)
  • Section 2 12 September 2009 2:06 (1194 Kb)
  • Section 3 12 September 2009 2:07 (2247 Kb)
  • Section 4 12 September 2009 2:08 (2222 Kb)

• 2004 - Marketing Report Athens 2004

  

  • 1- Introduction from IOC President Jacques Rogge and Table of Contents 12 September 2009 1:58 (1911 Kb)
  • 2- Welcome Home 12 September 2009 1:59 (1911 Kb)
  • 3- In the True Spirit of the Games 12 September 2009 2:00 (2310 Kb)
  • 4 - Athens 2004 Sponsorship 12 September 2009 2:01 (5568 Kb)
  • 5- Athens 2004 Broadcast 12 September 2009 2:02 (1619 Kb)
  • 6- Athens 2004 Olympic Games Tickets 12 September 2009 2:02 (806 Kb)
  • 7- Athens 2004 Merchandise 12 September 2009 2:03 (1245 Kb)
  • 8- Celebrate Humanity 2004 12 September 2009 2:03 (2738 Kb)
  • 9- Acknowledgements 12 September 2009 2:04 (2109 Kb)

• 2002 - Marketing Report Salt Lake 2002

  

  • Letters from IOC President Jacques Rogge, Gerhard Heiberg and Michael Payne and Table of Contents 12 September 2009 1:50 (1840 Kb)
  • Section 1 - The 2002 Olympic Winter Games 12 September 2009 1:51 (1663 Kb)
  • Section 2 - The Salt Lake 2002 Vision 12 September 2009 1:52 (1370 Kb)
  • Section 3 - The Salt Lake 2002 Experience 12 September 2009 1:53 (2196 Kb)
  • Section 4 - The Salt Lake 2002 Sponsorship Overview 12 September 2009 1:54 (1330 Kb)
  • Section 5 - The Scope of Olympic Sponsorship 12 September 2009 1:54 (2466 Kb)
  • Section 6 - The Impact of Olympic Sponsorship 12 September 2009 1:55 (2118 Kb)
  • Section 7 - Salt Lake 2002 Licensing 12 September 2009 1:56 (1394 Kb)
  • Section 8 - Salt Lake 2002 Marketing and Finance 12 September 2009 1:57 (1302 Kb)
  • Section 9 - Acknowledgements 12 September 2009 1:57 (776 Kb)

• 2000 - Marketing Report Sydney 2000

  

  • Letters from Juan Antonio Samaranch, Richard Pound and Michael Payne, and Table of Contents 12 September 2009 1:45 (685 Kb)
  • Section 1 - The Sydney 2000 Olympic Games 12 September 2009 1:45 (1426 Kb)
  • Section 2 - Sydney 2000 Olympic Marketing 12 September 2009 1:46 (349 Kb)
  • Section 3 - The Olympic Image and the Sydney 2000 Brand 12 September 2009 1:47 (860 Kb)
  • Section 4 - Sydney 2000 Sponsorship 12 September 2009 1:47 (1867 Kb)
  • Section 5 - Sydney 2000 Olympic Licensing 12 September 2009 1:48 (481 Kb)
  • Section 6 - The Impact of the Olympic Games 12 September 2009 1:49 (505 Kb)
  • Section 7 - Acknowledgements 12 September 2009 1:49 (502 Kb)

• Miscellaneous

  

  • Contributions to the Olympic Games, their Organising Committees and the NOCs 12 September 2009 2:29 (8 Kb)
  • Fortune Magazine - An Ideal Partnership - Supporting and Leveraging the Olympic Values 12 September 2009 2:21 (183 Kb)
  • Marketing Matters - Issue 11 (August 1997) 12 September 2009 2:28 (1020 Kb)
  • Marketing Matters - Issue 12 (January 1998) 12 September 2009 2:27 (507 Kb)
  • Marketing Matters - Issue 13 (Summer 1998) 12 September 2009 2:27 (247 Kb)
  • Marketing Matters - Issue 14 (January 1999) 12 September 2009 2:26 (255 Kb)
  • Marketing Matters - Issue 15 (June 1999) 12 September 2009 2:26 (282 Kb)
  • Marketing Matters - Issue 16 (May 2000) 12 September 2009 2:25 (771 Kb)
  • Marketing Matters - Issue 17 (September 2000) 12 September 2009 2:25 (703 Kb)
  • Marketing Matters - Issue 18 (May 2001) 12 September 2009 2:24 (1567 Kb)
  • Marketing Matters - Issue 19 (July 2001) 12 September 2009 2:21 (766 Kb)
  • Marketing Matters - Issue 20 (February 2002) 12 September 2009 2:30 (1611 Kb)
  • Marketing Matters - Issue 21 (July 2002) 12 September 2009 2:30 (386 Kb)
  • Marketing Matters - Issue 22 (January 2004) 12 September 2009 2:32 (631 Kb)
  • Marketing Matters - Issue 23 (April 2004) 12 September 2009 2:31 (496 Kb)