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Marketing Commission

   

Mission

   

Composition

The Marketing Commission reviews and studies possible sources of financing and revenue for the IOC.

 

Protection of the Olympic values

Olympic marketing helps perpetuate the work of the Olympic Movement, by providing resources, programmes and financial support. All programmes and actions of a partner should be designed to enhance and protect the Olympic image and Olympic values.

Learn more about the history of Olympic marketing

The Marketing Commission’s mandate is:

  • To review and study possible sources of financing and revenue for the International Olympic Committee (IOC) and the Olympic Movement, whilst ensuring that control of sport rests with sports authorities.
  • To make recommendations to the IOC Executive Board regarding marketing and related programmes.
  • To monitor the implementation of the IOC's marketing and related programmes, and report thereon to the IOC Executive Board.
  • To seek means of maximising the potential benefits to the Olympic Movement available through association with marketing partners.
Learn more in the Beijing Marketing Report: 

 

 
   

London 2012

Worldwide TOP Partner Atos Unveils the London 2012 Technology Operations Centre
Worldwide TOP Partner Atos Unveils the London 2012 Technology Operations Centre Atos, the Worldwide IT Partner for the Olympic Games, teamed up with London 2012 to open the Technology Operations Centre - the "mission control" for all 94 Olympic competition and non-competition venues.
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London 2012

Image
Worldwide TOP Partner Coca-Cola Invites the World to “Move to the Beat” of London 2012 Worldwide TOP Partner Coca-Cola last week unveiled its campaign for the London 2012 Olympic Games, Move to the Beat. Coca-Cola are working with GRAMMY award-winning producer Mark Ronson and chart-topping vocalist Katy B to fuse the sounds of Olympic sports with the beat of London music. Ronson travelled the world gaining inspiration for the track and meeting young athletes to record their sounds, which provide the beat of the song.
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