www.olympic.org - Site Officiel du Mouvement Olympique
INTRODUCTION TO OLYMPIC MARKETING
DRIVING FORCE OF THE OLYMPIC MOVEMENT
The Olympic marketing programme has become the driving force behind the promotion, the financial security and stability of the Olympic Movement.
The challenge of financing the Olympic Games has been a recurring theme throughout Olympic history. Since its founding in 1894, the Olympic Movement has depended on partnership with the business community to stage the Olympic Games and to support the Olympic athletes. Today, marketing partners are an intrinsic part of the Olympic Family.
*N.B. 2001-2004 is the last complete 'Olympic Quadrennium'. The results for the next Olympic Quadrennium (2005-2008) will be published following the Beijing 2008 Olympic Games.
NEWS ABOUT OLYMPIC MARKETING
© Coca-Cola/Michael Pugh17 October 2008
Olympic Legend Presents Torch to Coca-Cola
Sergey Bubka, IOC Member and Olympian, made sure an official Beijing 2008 Olympic torch found a new home today amid the extensive Olympic memorabilia on display at the World of Coca-Cola in Atlanta, USA.
The Beijing...
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- Visa encouraged kids to draw on their imaginations (27 August 2008)
- McDonald’s honoured kids in its latest programme (26 August 2008)
- Another first at the Games thanks to Panasonic (23 August 2008)
- Nice to meet you, Jenny (22 August 2008)
- McDonald’s “Lost Ring” (20 August 2008)
PERMANENT FILES
10 July 2008
IOC Marketing - Guide for Media
As an event that commands the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200...
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© IOC24 August 2007
IOC and the “The Best of Us”
“The Best of Us” is a simple, powerful theme that transcends cultures and borders, reminding us that sport can bring out the best in us all.
To see “The Best of Us” video, click...
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SUPPORT FROM SPONSORS
The Olympic Movement provides unparalleled returns on the investment for sponsors. The Games provide a global marketing platform, based on ideals and values, providing unparalleled opportunities for a company's sales, showcasing, internal rewards, and community outreach programmes
Support from the business community and other benefactors helps the athletes and the teams promote the Games. In addition, many sponsors' products, services and expertise are essential to the staging of an Olympic Games. Olympic marketing has developed significantly over the past two decades to ensure the viability of the Olympic Games for many decades to come.
"Without the support of the business community, without its technology, expertise, people, services, products, telecommunications, its financing - the Olympic Games could not and cannot happen.
Without this support, the athletes cannot compete and achieve their very best in the world's best sporting event."
Dr Jacques Rogge, President, International Olympic Committee
FACTS AND FIGURES
- Olympic Marketing
- Marketing Revenue
- Olympic Broadcasting
- Olympic Sponsorship
- IOC Television and Marketing Services
FOR MORE INFORMATION
For more information about the generation and distribution of Olympic marketing revenue, discover the Marketing Fact File.
SPONSORS
Find out more about the role of sponsors in the organisation of the Olympic Movement.
DOCUMENTS
All the publications and reports related to marketing.