Worldwide Information Technology (IT) Partner of the Olympic Games Atos has launched its marketing platform ahead of the London 2012 Olympic Games: “Personal Bests to Everyone’s Progress”.
The campaign was announced in June, following the successful completion of the final technical rehearsal of the Games IT system. This marked the culmination of more than 200,000 hours of meticulous testing as Atos Business Technologists strive to achieve a new Personal Best for London 2012.
“Personal Bests to Everyone’s Progress” focuses on the essential role Atos plays in delivering the London 2012 Olympic Games, which represents the largest sports IT contract of all time.
To support the campaign, key people responsible for the successful delivery of London 2012 have made Personal Best pledges, including Thierry Breton, Chairman and CEO of Atos; Jacques Rogge, IOC President; Seb Coe, Chair of the London Organising Committee for the Olympic Games; and Steve Cram, London 2012 Ambassador for Atos.
Discover more about Atos’s involvement with the Olympic Games and view the campaign video here.