Worldwide Olympic partners Visa and Samsung have unveiled the official mobile payments application of the Olympic Games. The two companies demonstrated the app at the Mobile World Congress in Barcelona this week.
The development sees the two Olympic sponsors bring mobile contactless payments to London as part of their support of the London 2012 Olympic Games. The app is based on Visa's payWave technology enabling contactless payments at the point of sale and will enable Samsung mobile phone owners to pay for items at the Olympic Games with their handsets.
To make payments, customers simply hold the phone in front of a contactless reader at the point of purchase. Samsung said it believed the app will encourage the take-up of mobile payments. More details at www.visaeurope.com and www.samsung.com.