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Revenue Sources and Distribution





The International Olympic Committee, and the organisations within the Olympic Movement, are entirely privately funded.

The IOC manages the sale of media rights to the Olympic Games, the TOP worldwide sponsorship programme and the IOC official supplier and licensing programmes.

The following chart provides a guide to the revenue generated from each major programme managed by the IOC and the OCOGs during a four year Olympic cycle.

Olympic Marketing Revenues

For more information, please refer to the Marketing Fact File
Learn more in the Sochi Marketing Report:
Learn more in the London Marketing Report:
Learn more in the Vancouver Marketing Report:

Learn more in the Beijing Marketing Report: