The Marketing Commission reviews and studies possible sources of financing and revenue for the IOC.
Protection of the Olympic values
Olympic marketing helps perpetuate the work of the Olympic Movement, by providing resources, programmes and financial support. All programmes and actions of a partner should be designed to enhance and protect the Olympic image and Olympic values.
Learn more about the history of Olympic marketing
The Marketing Commission’s mandate is:
- To review and study possible sources of financing and revenue for the International Olympic Committee (IOC) and the Olympic Movement, whilst ensuring that control of sport rests with sports authorities.
- To make recommendations to the IOC Executive Board regarding marketing and related programmes.
- To monitor the implementation of the IOC's marketing and related programmes, and report thereon to the IOC Executive Board.
- To seek means of maximising the potential benefits to the Olympic Movement available through association with marketing partners.
Learn more in the Beijing Marketing Report
The Commission is composed of International Olympic Committee members, along with representatives from National Olympic Committees, International Sports Federations and athletes.
CHAIRPERSON
Mr Gerhard HEIBERG
MEMBERS
Mr Thomas BACH
Mr Andrès BOTERO PHILLIPSBOURNE
Mr Richard L. CARRIÓN
Mr Ottavio CINQUANTA
Mr Robert CTVRTLIK
Mr James L. EASTON
Ms Nawal EL MOUTAWAKEL
Mr René FASEL
Mr Patrick Joseph HICKEY
Mr Mustapha LARFAOUI
Mr Samih MOUDALLAL
Mr Lambis V. NIKOLAOU
Mr Carlos Arthur NUZMAN
Mr Alexander POPOV
Mr Richard W. POUND, Q.C.
Sir Craig REEDIE
Mr Francesco RICCI BITTI
Mr Juan Antonio SAMARANCH JR
Mr Ådne SØNDRÅL
Mr Olegario VÁZQUEZ RAÑA
DIRECTOR IN CHARGE
Mr Timo LUMME
ADDRESS
Comité International Olympique (CIO)
Case postale 356
Château de Vidy
1001 Lausanne
Switzerland