Vancouver 2010 was a defining moment in Olympic broadcasting history, with the most extensive coverage ever produced for the Winter Games reaching a record potential audience of 3.8 billion people worldwide and approximately 1.8 billion viewers.
Not only did the Games draw record television audiences in a number of markets around the world, but they were also the first Winter Games to be fully embraced on digital media platforms, with online and mobile coverage breaking all Olympic records.
With over 235 broadcasters and television stations showing coverage of the Games in more than 220 territories, there was almost double the amount of television coverage of Vancouver 2010 than there was for the Turin Games in 2006 and three times the amount available during Salt Lake City 2002, representing 31,902 hours of broadcast coverage in total.
There were also more than 100 official broadcast partner websites worldwide that carried broadcast coverage of the Games. Globally, on official rights-holding broadcasters’ internet and mobile platforms, there were more than 265 million video views and in excess of 1.2 billion page views during the Games.
There was also approximately 6,000 hours of Vancouver 2010 coverage broadcast on mobile phone platforms. In total, digital coverage reached unprecedented levels for the Winter Games, accounting for around half of the overall broadcast output from Vancouver.
But the Games were not solely about quantity. Vancouver 2010 was also the first Winter Games to be broadcast in high definition, and with 5.1 surround sound, offering first-class picture quality and an excellent viewer experience.
Learn more in the Vancouver Marketing Report: