The Olympic Games in Beijing were the biggest broadcast event in Olympic history.
Beijing 2008 saw the Olympic Games – and Olympic broadcasting – come of age, as superb sporting action was delivered to the world via television, the internet and mobile phones, offering fans unprecedented choice of when and where to watch the Games.
The Beijing Games were available across the world, with broadcasts in 220 territories and an estimated potential TV audience of 4.3 billion people. Superb sporting performances helped drive not only television audiences, but also internet and mobile phone downloads, to new levels.
These were the first truly digital Games, harnessing the power and potential of digital technology to ensure that more people enjoyed more action from in and around the Chinese capital than ever before.
Learn more in the Beijing Marketing Report