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Make sure you have listed all the correct personal data
including your address, email and a telephone number where you can be reached during the day.
Proofread, proofread and proofread!
Make sure there are no spelling, grammar or typing errors. If employers receive a lot of resumes, they will look for any excuse to quickly "ditch" as many of them as possible. Bad proofreading gives them an easy way out. It is always a good idea to have someone else look over your résumé, even if it is just to proofread it.
Try to find out as much as you can about the agenda of the media. Why are they interested in interviewing you? What are the related issues? Who else will they be talking to - other athletes, coaches or NOCs or IFs?
Find out the media audience for the interview – this will shape the questions and agenda of the interviewer.
For TV: Where will the interview be held? How will the location affect your image and that of your sport? Attempt to take control of this.
Do plenty of preparation and work out what you want to talk about, and what you do not want to talk about – draw a very clear boundary around your story.
Prepare positive explanations of the relevant situations that will ensure you stay on the front foot during the interview. Never become defensive.
Be careful with analogies and explanations of risk. These can backfire. If you want to use analogies, make sure these make sense for the media audience you will be talking to.
Rehearse with another athlete, team manager or family member who can ask you the difficult questions.
During the interview stick to the key points that you want to get across. Remember, with the media a question equals an opportunity to say what you want. It does not equal an answer.
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