The International Olympic Committee (IOC) has awarded the broadcast rights for the Olympic Games in 2010 and 2012 to Rádio e Televisão Record S/A (TV Record) in Brazil, it was announced today.
The agreement marks a significant revenue increase on the agreement negotiated for the Beijing 2008 Olympic Games and will include coverage of both the Vancouver 2010 Olympic Winter Games and the London 2012 Olympic Summer Games.
The IOC negotiated directly with TV Record and not through the Organización de Televisión Iberoamericana pool.
TV Record, a privately owned, free-to-air channel in Brazil, will offer increased coverage of the Olympic Games across a number of TV channels. The organisation will also acquire the rights to air the Games across all media platforms, including TV, cable, satellite, internet and mobile telephones.
Speaking about the partnership, IOC President Jacques Rogge said “Free-to-air coverage is a very important principle for the IOC, as set out in our Olympic Charter. By reaching this important new agreement with TV Record, the IOC will ensure that as many people as possible are able to enjoy the Olympic Games and the Olympic experience in Brazil”.
Commenting on the deal, IOC Executive Board member Richard Carrión, who led the negotiations, said “The IOC and TV Record are delighted to announce a new partnership beginning in 2010. TV Record impressed us both in its passion for the Olympic Games and its commitment to the values of the Olympic Movement. Brazil is a key market for the Olympic Movement in South America and this agreement signifies an exciting new period both in exposure and revenue for the Olympic Movement as a whole. We very much look forward to working with TV Record for the first time and to ensuring increased coverage of the Games is brought to sports fans in Brazil.”
Speaking about the agreement, Mr Honorilton Gonçalves, CEO of Rede Record De Televisão, said ”TV Record is delighted to have been awarded the Olympic broadcast rights for this premium event. We look forward to beginning a new and successful relationship with the IOC and are dedicated to the advancement of the Olympic Movement and sport in general. We are committed to providing exciting comprehensive coverage of both the Vancouver 2010 and London 2012 Games in Brazil across all platforms“.
About the International Olympic Committee
The International Olympic Committee (IOC), created in 1894, is a non-governmental organisation with volunteer members who represent its work around the world, and an administrative staff based in Lausanne, Switzerland. The IOC and its 203 National Olympic Committees worldwide promote the Olympic Movement, whose vision is to contribute to building a peaceful and better world by educating youth through sport. In addition to selecting the host city and coordinating the staging of the Olympic Games, the IOC and NOCs collaborate with a range of organisations and their members in the public and private sectors to place sport at the service of society. The main goal is to promote the values of Olympism, which include excellence, respect and friendship.
The free-to-air broadcast partners in Brazil for the Beijing 2008 Olympic Games will be Globo Comunicação e Participações S.A. and Rádio e Televisão Bandeirantes Ltda. as part of the Organización de Televisión Iberoamericana pool
About Rádio e Televisão Record S/A
REDE RECORD DE TELEVISÃO, established in 1953, is the oldest Brazilian broadcasting company operating in the domestic territory. Its signal, with a variety of programmes dedicated to the whole family, is distributed by satellite throughout Brazil. With its main operations in Sao Paulo and Rio de Janeiro, TV Record produces daily entertainment programs, news gathering and soap operas. In addition, international and national sport events form an essential part of its programming. In order to ensure its countrywide coverage, TV Record works in partnership with more than 28 affiliated broadcasting stations.
TV Record has enjoyed the fastest growing audience share in Brazil for the last three years. Its proactive journalism, including a team of more than 1000 professionals, sports programmes that highlight relevant topics in the world of sport, and shows with a live audience are responsible for this excellent performance. TV Record’s expansion is based on organisation and planning, which will improve the position of the company within its industry. TV Record is known across Brazil as the TV station on its way to being the leader of its sector.