Home > The IOC > Sponsorship

Sponsorship 

   

Introduction

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.

Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.

Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.

Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.

Worldwide TOP Partners

The following companies are TOP Partners for the Vancouver 2010 and London 2012 Olympic Games.

 

 

   

The Olympic Partner (TOP) Programme

The Olympic Partner (TOP) programme is the highest level of Olympic sponsorship and provides sponsors with exclusive worldwide marketing rights to both the Summer and Winter Games.

TOP Partner companies are multinational organisations which are able to provide direct support, sponsor services or expertise for the staging of the Games. In addition to supporting the IOC and the Organising Committees, TOP Partners support National Olympic Committees and their Olympic teams.

The worldwide Olympic Partner Programme is managed and negotiated by the International Olympic Committee.

 

Worldwide TOP Partners

The following companies are TOP Partners for the Vancouver 2010 and London 2012 Olympic Games.

 

TOP Partners receive exclusive global marketing rights and opportunities within their designated product category. Since its creation in1985, the TOP programme has been based on a quadrennium structure and therefore all agreements require a minimum of four years' commitment. Sponsors are able to develop marketing programmes with various members of the Olympic Movement including the IOC, the NOCs, and the Organising Committees.

In addition to exclusive worldwide marketing opportunities, partners receive:

  • Use of all Olympic imagery, as well as appropriate Olympic designations on products
  • Hospitality opportunities at the Olympic Games
  • Direct advertising and promotional opportunities, including preferential access to Olympic broadcast advertising
  • On-site concessions/franchise and product sale/showcase opportunities
  • Ambush marketing protection
  • Acknowledgement of their support though a broad Olympic sponsorship recognition programme


 
Find out more in the Marketing Fact File

Learn more in the Beijing Marketing Report


 

   

Other Sponsorship Programmes

Marketing Programmes of the Organising Committees
 

Under the direction of the International Olympic Committee (IOC), the Organising Committees (OCOGs) manage their own commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the four-year Games period.

OCOG marketing programmes incorporate:

  • Olympic Games sponsorship and suppliership programmes (non-competing product categories to the TOP sponsors)
  • Olympic Games ticketing programmes
  • Olympic Games licensing programmes

 

Marketing programmes of the National Olympic Committees

National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP sponsors that support their sports development activities and Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.

Olympic marketing programmes managed by the NOCs include:

  • National Olympic sponsorship and suppliership programmes that operate within the home country of the NOC
  • National Olympic licensing programmes.

Find out more in the Marketing Fact File