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Beijing 2008  

Beijing 2008 Highlights

Beijing was the Games of records and superlatives. The Opening Ceremony was unforgettable; the athletes’ achievements were astonishing, the organisation was excellent; the venues breathtaking and the anti-doping tests were stricter. Several hundred million watched worldwide on TV as more than 40 world records and over 130 Olympic records were broken. Travel back in time and watch all the highlights of the Olympic Games in Beijing 2008!


 

6/17/2010
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Olympic Broadcasting

Beijing 2008 Broadcasting
Beijing 2008: Broadcasting

A record 5,000 hours of HDTV was provided by the Olympic Broadcast Services during the 2008 Games in Beijing. The IOC also aired coverage in over 78 countries via its own digital channel in the Middle East, Asia and Africa. 


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Olympic Marketing

Beijing 2008 Licensing
Beijing 2008: Licensing

The Beijing licensing programme offered the most comprehensive product range in Olympic Games history – with over 8,000 different items of merchandise available from 1,000 retail units across China and beyond. The Olympic Expo Beijing 2008 realised part of Pierre de Coubertin’s original vision to blend history, culture and sport, as it was brought together by the joint efforts of the IOC, BOCOG, the Chinese Olympic Committee (COC), and the China Post Group.


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