TOP stands for The Olympic Partner Programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games.
As an event that commands the focus of the media and the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.
Sponsor support is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement. Commercial partners also provide vital technical services and product support to the International Olympic Committee (IOC), Organising Committees (OCOGs) and National Olympic Committees (NOCs).
TOP PARTNERS
The following companies are TOP Partners for the Beijing 2008 Olympic Games.
Click on each logo to access the profile of the selected company.
Worldwide TOP Partner The Coca-Cola Company has made a USD 2 million donation to the Hellenic Olympic Committee (HOC) toward the restoration of its site in Ancient Olympia, as it was severely damaged by the recent forest fires that... [ Full Story ]
“The Best of Us” is a simple, powerful theme that transcends cultures and borders, reminding us that sport can bring out the best in us all.
To see “The Best of Us” video, click... [ Full Story ]
TOP companies receive exclusive global marketing rights and opportunities within their designated product category.
Sponsors are able to develop marketing programmes with various members of the Olympic Movement including the IOC, the NOCs, and the Organising Committees.
In addition to exclusive worldwide marketing opportunities, partners receive:
- Use of all Olympic imagery, as well as appropriate Olympic designations on products
- Hospitality opportunities at the Olympic Games
- Direct advertising and promotional opportunities, including preferential access to Olympic broadcast advertising
- On-site concessions/franchise and product sale/showcase opportunities
- Ambush marketing protection - Acknowledgement of their support though a broad Olympic sponsorship recognition programme
The strength of the TOP sponsorship programme is evident in the fact that the programme enjoys one of the highest sponsorship renewal rates of any sports property. The International Olympic Committee thanks the sponsors for their continued support.
